Software Sales and Marketing

November 3, 2011
Tom Fedro

Challenges in the Channel

It seems like the easiest thing in the world. Create a brilliant product and have others sell it for you. Use a sales base that already […]
January 3, 2012

Tips for Developing Life-Long Clients

Like a good friend, great sales professionals continue their customer relationships long after the sale has closed. This is especially important when working in a Business to Business (B2B) software sales enironment.
July 16, 2019

Relationship Management

I don’t understand why, but far too many businesses fail to take into account the importance of relationships. Relationships with employees, vendors, customers, and others determine the success or failure of an organization.
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