Tom Fedro

June 26, 2011

The Growth of the Disaster Recovery Software Market Segment

As storage and data management demands continue to grow year after year, sales of storage and disaster recovery software have undergone dramatic growth as well. Just about every company today relies on systems and data management software for efficient operation and data protection.
July 14, 2011

Thinking of Technology as a Business Tool

When technology is critical, as in the case of data backup, protection, and restoration; companies should be very careful to avoid the trap of feature-based decision making.
August 23, 2011

Disk Imaging Offers the Best Bang for the Buck When it Comes to Backup Software

As president of Paragon Software Group, I believe that the best backup software is disk imaging. At www.paragon-downloads.com , you can test drive our disk imaging software to see if it meets your needs.
September 27, 2011

Empower VARs during the Sales Cycle

When working with the channel, Value Added Resellers (VARs) in particular, do you provide the tools and training necessary to ensure VARs know what the “V” is in your […]
October 28, 2011

Platform Choices

I knew of a company. I’ll keep the names to myself to protect the innocent, although in truth, there’s nothing innocent about poor decision making.  This […]
November 3, 2011
Tom Fedro

Challenges in the Channel

It seems like the easiest thing in the world. Create a brilliant product and have others sell it for you. Use a sales base that already […]
November 9, 2011
Tom Fedro

Getting to Market First

Software products and bundles have become so feature-rich that effective quality control is often abandoned and companies rely on the users to point out errors that are corrected with updates. The model,
December 1, 2011

Save Time by Boosting Your Hard Drive’s Performance

  By Tom Fedro With a complex and constantly expanding global network as the standard environment at major telecommunications companies, their IT staff members are challenged […]
January 3, 2012

Tips for Developing Life-Long Clients

Like a good friend, great sales professionals continue their customer relationships long after the sale has closed. This is especially important when working in a Business to Business (B2B) software sales enironment.
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